Wednesday, September 15, 2010

Delivering innovation

Hubby and me were talking about how companies deliver innovation. For example companies like Apple are extremely innovative, they bring to market products with the word 'Innovation / Patents' literally written all over it. Products, that consumers like me only expected to be available in another 2 years time.
This is so drastic in comparison to the norm where customer requirements known today are only addressed in a product which will be released hopefully in another 2 years time. I guess it all boils down to how serious a company perceives innovation and how important it is for their brand to be associated with being innovative.

1 comment:

  1. Whoa! Fascinating how they have put this together.