Delivering innovation

Hubby and me were talking about how companies deliver innovation. For example companies like Apple are extremely innovative, they bring to market products with the word 'Innovation / Patents' literally written all over it. Products, that consumers like me only expected to be available in another 2 years time.

This is so drastic in comparison to the norm where customer requirements known today are only addressed in a product which will be released hopefully in another 2 years time. I guess it all boils down to how serious a company perceives innovation and how important it is for their brand to be associated with being innovative.

Liquid Metal Terminators

Working on the technology side of the house, I am always amazed by Apple and the amazing products that they bring to market. This is a company that I like to follow and each time they release a new product they manage to get the drool factor in me. The amount of innovation that this company churns out is simply unbelievable. Just heard that they got the rights to all the patents from a company called Liquidmetal Technologies. Well, what are they up to now? A new modern metal that they will use for their new devices? Liquidmetal anyway has deemed steel and titanium to have reached the point of diminishing returns.

My hubby's mind seems to be running wild, he says that Apple must be thinking of diversifying into new domains like making special space shuttles with new alloys from Liquidmetal which will enable us to travel to moon and back. Now I would not mind that ride one bit, especially if Apple would be creating that user experience.